Decision Making Process

Now you don't have to be an expert to create business cases. Just one click will give you all the tools you need to do a complete business case or ROI analysis - with ease!

CaseBuilder™ for Decision Makers can guide you through the development of a business case for most professional decisions, including:

• Product Development
• Pricing
• Product Management
• Purchasing Justification
• Capital Investment (ROI)
• Partnerships
• Vendor Selection
• Virtually any business decision or justification!

Dear Decision Maker,

You can immediately download in Microsoft Office™ Format:

1. Business Case Instructions and Outlines (MS Word™)
Our make-the-case guide includes proven outlines and instructions for creating a business case. There are several to choose from - Master, Internal Project, Vendor Selection, Headcount Justification, and Product Focus. Use the outline that fits your situation most closely. Sample mini-cases and 'how-to' advice and tips are included.

2. Five Pro Forma and ROI spreadsheets (Microsoft Excel™)
The Pro Forma and ROI spreadsheet templates are pre-built and easy to use. Four versions are included, giving you the flexibility to choose the one easiest to work within your given situation -- simply input the areas in blue. All templates are easily customized with no locked cells, and are pre-populated with examples. Each ProForma calculates Direct and Fully Allocated Margin, Internal Rate of Return (IRR), and Net Present Value (NPV) of cash flows.

3. Powerpoint Template Slides (Microsoft Powerpoint™)
Present your case with colorful slides, formatted to our outline with simple instructions to save you time and effort. CaseBuilder slides can be easily customized to meet your specific needs.

4. Valuable Guidelines on how to position your business case internally (Microsoft Word™)
Positioning is key. You must consider internal dynamics when compiling and presenting a business case. We've been in your shoes and understand the importance of making a credible case. These guidelines are invaluable -- you won't find this information anywhere else!

6 Reasons Why You Should Absolutely Choose the CaseBuilder™ Methodology -- the key to your success:

1. Business Case or ROI experience is not required
CaseBuilder is a simple but effective tool that anyone can use. Simply follow the appropriate outline, with plug-and-play financial spreadsheets. You need not be a financial expert!

2. It will not take you countless hours to prepare
You have many responsibilities, and preparing a business case is just one of them. While it will require energy and thought, CaseBuilder will save much more time and effort than if you created the document from scratch.

3. Make better decisions
Acceptance or funding of your case is what really matters. This methodology gathers and presents all of the relevant information to make an informed case and optimal decision. The CaseBuilder package can pay for itself many times over in a decision well made.

4. Increase support for your project and probability of approval
Often you have a vested stake in your recommendation. A sharp, complete presentation increases the chance of approval as well as enhances your credibility with decision makers.

5. Professional, competent, and comprehensive expertise
You receive the results of the best of our tests and experiments through continuous improvement of our products. CaseBuilder equips you with valuable insight based on the most current business trends.

6. Get the recognition you deserve
You can become a competent business case developer with ease by using CaseBuilder. And your career can only benefit.

The Six Fatal Flaws of Most "How-To-Do-Business Case Development" or "ROI Analysis" Programs

Fatal Flaw One: Lack of flexibility
If you use a program designed for a specific industry not related to your business, your case will be weak. You need tools that allow you to customize your case to your specific business attributes.

Fatal Flaw Two: Theoretical, rather than practical
Other products are created by people who worked in academia, consulting firms, or otherwise where their theories were not applied to real-work situations. The methods sound great -- but the reality of delivering and executing an internal recommendation can make or break the growth of your division or career. CaseBuilder arms you with a practical, simple, and easy-to-implement methodology.

Fatal Flaw Three: Information overload
Competing products result in dozens or hundreds of pages with complicated, impractical methods and verbiage. You then must sift through all the information, and try to distill it into a usable format. Choose tools that are down-to-earth and practical, and keep the process moving. CaseBuilder boils it down without "dumbing it down".

Fatal Flaw Four: No step-by-step specific tools
Other products provide general advice and expect you to pay for personal consultations for specific recommendations. Stick to step-by-step tools that identify specific communication points and recommendations.

Fatal Flaw Five: Overlooked critical factors
Some competing products do not cover points like the importance and process of the market analysis, establishing strategic pricing, and communicating your message effectively. CaseBuilder does all that and more.

Fatal Flaw Six: Too complex
Often you have a small window of opportunity to make your case - time is of the essence. Learning complicated software or PhD-level financial spreadsheets only slows the process. Choose streamlined tools that will give you new insights into your business and help you produce an effective business case.

Why You Can Depend on Us

1. Experience
We used our 20+ years of business case experience to create this unique CaseBuilder methodology and have continuously tested and refined everything in the suite to perfect it.

2. Methodology
Our techniques were used in Fortune 100 companies for evaluating over $1 billion in business cases. We have fine-tuned and refined that process to give you the best practices.

3. Tested and Proven
We relentlessly "split test" new applications to find out what works and what doesn't. Other firms' methodologies are based on theory, while ours is based on real-life business - we tested and proved it in the trenches.

4. Expertise
It would take you weeks if not months to put together all the information and templates included in CaseBuilder. In addition to our background in business case development, we also have expertise in strategic pricing, and competitive and market development for sales and marketing. We know business case development and the components that make up a strong ROI analysis.

5. We've been in your shoes
We've worked in a number of sales and sales support positions and successfully started and run a business using our own methods. Whatever you're experiencing in developing a business decision or business case, we've probably "been there and done that".

6. Customer focused
Case Builder was developed by decision makers for decision makers, using the input of customers like you. We use our own methodology to develop business cases for clients, and incorporate their input to continuously perfect our products.

We've helped many large and small clients including Delta Air Lines, Verizon, AT&T Canada, Bellsouth, Caterpillar, Cingular, Kodak, KPMG Consulting, Network Associates, Price Waterhouse Coopers, Royal Caribbean Cruise Lines, and Time Warner Telecom.

CaseBuilder for Decision Makers has everything you need to get started:

• Business case instructions and outlines (MS Word™)
• Five ProForma and ROI spreadsheets (MS Excel™)
• Powerpoint template slides (MS Powerpoint™)
• Valuable guidance on how to position your business case within your organization (MS Word™)

Order now and receive FREE two additional business-building products from the experts at BusinessCase.com:

10-Steps to Effective Competitive Analysis
Step-by-step method and instructions to walk you through the process of analyzing competitors.
Needs assessment guidelines to ensure complete results.
Detailed directions on how to obtain competitive data from top information resources.
Easy outlines to focus areas of research to keep you on target.

Strategic Pricing Guide
Overview on basic through advanced pricing structures
Easy-to-use tutorials on cost-plus pricing and market-based pricing.
Explanations on special pricing situations and price negotiations.
Tips/pitfalls and pricing resources.